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Management Tips From Changing Taste Using Stories
Changing taste using stories employs a power that translates into three valuable management tips. Storytelling plays a valuable role in marketing. It seems though with foods it plays another role. That...
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Stories as Inhibitors of Change, Innovation
Stories form boxes outside of which we try to think. Stories galvanize people, helping them to learn, to coalesce around ideas. If we look at this galvanization as solidification, we can also see how...
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Increasing Value, Power of Stories
When you go to your next party in which people bring food, alcohol or other contributions, listen for their stories around how they came to decide upon, prepare, purchase or deliver their party...
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Increasing Social Power, Power of Stories (Pt 2)
Stories not only increase the value of our products and services but also of us, as people. They increase our social power by raising our status, encouraging social feedback and strengthening social...
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Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the anchor, it’s generally better to establish a different one by elevating the...
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Tapping Pricing’s Secret (Pt 2): Setting the Stage
Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set our price. In the previous post, I wrote about the role...
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Social Media, Email, Texting (SMET) Addiction
A SMET addiction exists for three reasons. First, it’s extremely hard to resist engaging, and SMET has potentially harmful effects, the second reason. Finally, SMET provides opportunities for denying...
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Storytelling’s Importance in Business Valuations
Storytelling in business valuations brings definitiveness to the arbitrariness of value. I’ve written much about storytelling’s importance. Yet, I was surprised when I attended a business valuation...
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9 Tips on How to Fight Lies at Work
Knowing how to fight lies at work begins with understanding how people can believe them. Lies influence. Even if people know they are lies, they still do. Knowing how to fight lies begins with...
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Formula For Motivating Your Team At Work Using Stories
Motivating your team at work involves communication. Stories are powerful communication tools. A proven formula exists for using stories to motivate others. It integrates the head and the heart....
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